H.U.G.E is an acronym for His & Hers Ultimate Grooming Experience
The online store sells a high standard of Black-Owned organic and vegan hair and skincare brands. The H.U.G.E ethos is multi-faceted, with the strongest principles being to provide services, experiences and products made by “us” and for us as a black community.
Founded by cousins Nick Garwood and Melinda Williams during a conversation one day, sparked the interest of wanting to make a difference in the hair care industry and what they thought could be done to solve the issues they both had identified. Both living by the theory ‘be/action the change you want to see’ H.U.G.E was conceptualised.
Our aim is to provide all the information and advice you need. Our ‘shop and learn’ format provides information about our brand partners and manufacturers’, alongside educational content through our Articles section and carefully selected YouTube videos in H.U.G.E TV. We also want to champion our U.K. manufacturers who are creating great products, but may be overshadowed in the main industry by the marketing of our U.S. cousins, many of whom are more established and have been household names for decades.
We are here to cater to your grooming requirements and handle your beauty needs with extra care and attention. We strive to change the narrative by creating a positive online shopping experience.