Curls

CURLS was founded by Mahisha Dellinger, a former Marketing Manager at a Fortune 500 Company. Disenchanted with the lack of natural hair products with quality ingredients and dependability, Mahisha sought to create a new brand that resonates with women like her. Our CEO collaborated with leading cosmetic and wellness experts to develop CURLS. Our CEO’s desire was to create a remarkable, high quality, natural hair care line for an overlooked audience.

The extensive chemistry background from her team of expert formulators and the niche of catering to natural hair women proved to be a winning combination that continues its trajectory today.

Mahisha Dellinger

"As a woman of color, I wanted to flaunt my natural hair and celebrate what God has given me. It was very frustrating looking for natural hair products that are both healthy for my hair and good for this world.

I had a vision that women would be able to go to any retailer and find incredibly functional products, with quality ingredients, that celebrate our various curl patterns. So the dream was born! What was a vision became a reality when I launched CURLS Beauty Brands.

Today, women can find CURLS on retail shelves- offering an array of products to fit their various hair care and styling needs.

 

I hope you enjoy your CURLS products as we continue to innovate quality natural hair care for curlistas everywhere!"